ICE

I developed a series of design concepts for the Institute for Culinary Education, blending both creative direction and graphic design expertise. I handled everything from concept development to final execution, ensuring each piece resonated with the target groups, ranging from aspiring professionals to recreational chefs. My role involved crafting editorial designs that integrated typography, layout, and visual identity in a way that was both aesthetically pleasing and highly functional. These designs were strategically created for various marketing collateral and publications, with formats that ranged from print media to digital platforms. My work appeared in major magazines and even in The New York Times, where I also contributed to content strategy and visual storytelling to engage diverse audiences.

Each project required a thoughtful balance of color theory, composition, and photography to ensure a cohesive and compelling brand presence. Whether for cross-platform design or a single editorial spread, I focused on user experience (UX), creating designs that were visually captivating and user-friendly. The work exemplified my passion for innovative design solutions and my ability to deliver impactful visuals across a variety of platforms.