Packaging

As a designer with a strong focus on branding and user experience (UX), I had the opportunity to take the lead on the packaging design and brochure for a new Abbott product. The project began with a deep dive into concept development, ensuring that the packaging not only aligned with Abbott's brand identity but also appealed to the target audience through thoughtful visual design and innovative typography. Every design decision was made with a balance of aesthetics and functionality, enhancing consumer engagement while remaining in line with the overall design strategy.

In addition to creating visually striking marketing materials, I collaborated with cross-functional teams to incorporate sustainability into the packaging process by carefully considering materials selection and eco-friendly alternatives. The final design provided a cohesive brand experience across both print collateral and digital platforms, driving the product launch success. Throughout, I used A/B testing to ensure that the designs resonated with the audience, refining them through continuous design iteration. My approach reflects a commitment to creating designs that are not only visually appealing but also strategically impactful in terms of both branding and functionality.