Wine Labels

I designed these wine labels with a focus on visual identity and brand strategy to ensure a cohesive narrative that aligns with the winery's unique story. The process began with a handcrafted approach, where I hand-painted watercolor elements to evoke a sense of art direction and creativity. This was followed by the digital design phase, where I carefully integrated typography and color theory principles to enhance the overall composition and elevate the modern aesthetic of the labels.

Throughout the project, I remained dedicated to maintaining a balance between print design and illustration, blending traditional techniques with cutting-edge design software to create a sophisticated and unique product. This approach not only reflects the winery's brand identity, but also ensures that the final design provides an intuitive and visually engaging experience, similar to the user experience (UX) in digital design. By fusing creative direction and concept development, I aimed to craft labels that are both visually striking and resonate deeply with the target audience.