Verizon Superpages

The target group for this integrated campaign was small business owners, and my approach centered around user-centered design principles to create a more relatable experience. By using visual storytelling through friendly neighborhood characters, I was able to develop a cohesive brand identity that resonated with the audience. The design leveraged creative direction to tie together the different marketing collateral—including an ad campaign, direct mail, billboards, and more.

To make the campaign memorable, I incorporated graphic elements such as everyday objects—books, boxes, and cheese—to craft the charts, adding a whimsical yet effective layer of concept development. The final visuals were enhanced through detailed photography retouching, ensuring every layout design aligned with the brand’s core message. Throughout the process, I applied principles of color theory and typography to establish a balanced aesthetic. This cross-platform execution ensured that the campaign maintained consistency across both print design and digital design media, creating a unified experience for the target audience.