Utility Scams Tip Book

As a designer, I developed this book to raise awareness about utility scams, focusing on user-centered design principles to ensure the message was accessible to a wide audience. The visual identity of the project was crafted with careful consideration of brand strategy, using typography and graphic design to create an engaging yet informative experience. Through digital design techniques, I created a layout that balances clarity and aesthetic appeal, while ensuring accessibility for readers with varying needs.

In the design process, I employed UI/UX strategies to optimize the flow of information, using interactive design elements where appropriate to boost user engagement. By iterating through prototyping and refining wireframes, I ensured the book's design aligned with information architecture best practices. The final product is not only visually appealing but also responsive, ensuring seamless readability across both desktop and mobile devices, embodying mobile-first design principles. This project demonstrates my ability to merge design thinking with real-world problem-solving to deliver a compelling and informative visual solution.