SquarePeg

Below are excerpts from an onboarding deck I created for SquarePeg, where I was responsible for the overall visual design and user experience (UX). I collaborated closely with the team to ensure the branding elements were consistent and aligned with SquarePeg’s identity. For this project, I crafted intuitive wireframes and laid out the information architecture in a way that ensured a seamless user journey. I also focused on visual hierarchy, ensuring that key messages were emphasized through typography, color theory, and layout design.

In addition to the structure, I carefully selected digital assets and incorporated relevant illustrations to enhance the aesthetic appeal and engagement of the deck. To improve the flow of information, I integrated interactive elements and provided responsive design solutions for various screen sizes. I also paid attention to the finer details, including motion graphics, to create a more dynamic and immersive experience. The end result was a cohesive and visually compelling onboarding experience that embodies the principles of creative direction and content strategy.