Booklet

I have extensive experience in editorial design, where I specialize in creating compelling layouts that combine both visual communication and typography to enhance the reader's experience. Throughout my career, I've had the opportunity to work on a wide range of print design and digital design projects, ensuring each piece reflects the brand's identity while maintaining a clear visual hierarchy. My process involves a deep understanding of color theory and page composition, ensuring every element is thoughtfully placed to guide the reader's eye and reinforce the storytelling aspect of the content.

In addition to my expertise in layout design, I have a strong background in creative direction and art direction, leading teams to deliver cohesive and engaging designs. I also prioritize user experience (UX) in all digital projects, working to create intuitive interfaces that foster positive interactions. Whether I am developing graphic assets for marketing materials or establishing comprehensive design systems for consistent branding, I approach every project with a strategic mindset focused on both concept development and production design.

This is an excerpt from a consulting booklet I created, which illustrates my ability to blend graphic design skills with business objectives to produce high-quality materials that drive results.