Pollfish Case Study

This is a case study I created for Pollfish, where I led the visual identity design process to craft a cohesive look across various touchpoints. My approach involved creative direction to ensure a seamless user experience (UX) and intuitive user interface (UI) design, paying close attention to typography, layout design, and responsive elements for optimal performance across devices. I also developed a series of presentations and marketing collateral that communicated the brand’s story through compelling storytelling and design aesthetics.

In addition to these, I produced an infographic video that brought the brand’s message to life using motion graphics and dynamic visual elements. This project required extensive cross-functional collaboration with the development team to ensure smooth interactive design and that the final product aligned with content strategy and information architecture best practices. By leveraging design thinking, I was able to prototype and iterate on the design solutions, ensuring that Pollfish’s brand not only looked appealing but also functioned seamlessly for users.