PLC

For this integrated campaign I developed for PLC, I focused on creating a cohesive visual identity that would resonate with the target audience—law students. The campaign included a mix of marketing collateral such as brochures, postcards, digital ads, and a custom-designed landing page. A strong emphasis was placed on brand consistency, ensuring the design elements were aligned across all platforms, both in print and digital.

In developing the landing page, I prioritized user experience (UX) by creating intuitive user interface (UI) designs that would enhance engagement and increase conversions. This was achieved by optimizing the call-to-action (CTA) placement and applying best practices in conversion rate optimization (CRO). The print materials were carefully crafted with attention to typography and art direction, while the digital elements were responsive, ensuring accessibility across all devices. The campaign was designed to foster brand awareness, drive traffic, and ultimately, build a stronger connection with potential future legal professionals.