Packaging

I have designed a cohesive and visually compelling packaging series for 10 different product flavors, ensuring each package embodies a distinct yet unified branding strategy. The designs focus on creating a strong visual identity, utilizing color theory and typography to resonate with the target audience. From the top to the bottom and the outer surface, every detail was carefully considered to enhance the user experience (UX) and encourage consumer engagement. In addition, I explored sustainable packaging materials that align with current market trends and environmental responsibility.

Throughout the process, I employed creative direction and concept development to ensure that each flavor's packaging differentiated the product while supporting the overall market positioning. With attention to visual hierarchy and art direction, I integrated both graphic design and illustration elements to create eye-catching and functional label designs. This approach, along with 3D rendering techniques, allowed me to visualize and refine the final product designs, ensuring the packaging was both visually appealing and consumer-friendly.