Ad Campaign

I worked on the creative development for the rebrand of Oxiris, the only blood purification filter set designed to simultaneously remove inflammatory mediators, endotoxins, fluid, and uremic toxins. Tasked with elevating Oxiris’ clinical value in a competitive market, I created a campaign that emphasized its all-in-one functionality and advanced biocompatibility—key differentiators in the critical care and renal therapy space. The refreshed visual identity featured bold, clean design, strategic hierarchy, and medical iconography to communicate complex benefits with clarity and confidence. This work reflects my deep understanding of regulated healthcare marketing, HCP engagement, and the nuances of pharmaceutical branding in highly technical therapeutic areas.