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With extensive experience in healthcare marketing, I specialize in creating impactful user-centered designs that resonate with both patients and healthcare professionals. Over the years, I've worked on diverse projects that integrate digital solutions with a clear focus on regulatory compliance and patient-centered approaches. One standout project was an internal campaign for Oxiris, where I led the development of medical graphics and designed a compelling brand identity that aligned with their goals of patient education and engagement.
My ability to drive creative strategy through cross-functional collaboration has been a key factor in my success. I’m adept at working with multidisciplinary teams to develop and implement branding strategies that not only strengthen market positioning but also ensure the messaging resonates across all channels. This was particularly evident during the product launch for Oxiris, where I combined UX/UI design principles with data-driven insights to optimize the user experience and increase engagement.
I thrive on crafting digital transformation strategies that enhance visual communication and support healthcare organizations in navigating complex challenges. By merging innovation with practical solutions, I help companies like Oxiris achieve their branding objectives while adhering to industry regulations and standards.