Rapid Graphics Catalog

This catalog I designed for Rapid Graphics is a perfect example of my expertise in graphic design and creative direction. Featuring their Nintendo work, I was able to craft a visually engaging print design that truly reflects the brand’s unique visual identity. I focused on delivering a seamless user experience (UX) by carefully considering layout and typography to create an aesthetic that both appeals to the audience and ensures clarity.

Throughout the design process, I employed concept development techniques, leveraging my skills in illustration and branding to bring the catalog’s pages to life. The integration of responsive design principles also allowed the final product to look stunning in both digital design and print formats. Additionally, I paid close attention to interaction design to ensure the catalog’s online version was as intuitive as its physical counterpart, creating a truly engaging experience for users across different devices.

From initial wireframes to the finished product, my goal was to create a cohesive and dynamic design system that captured the essence of Nintendo’s iconic brand while offering creative solutions to bring the client’s vision to life.

Categories

  • Concept
  • Art Direction

  • Graphic Design

Rapid Graphics

freelance Senior Art Director