Mirena

With extensive experience in pharmaceutical design, I have had the opportunity to work on a wide range of projects, from sales collateral to branding and packaging design. One of my key projects was the development of marketing materials for Mirena, a Bayer brand. I led the concept development and provided the creative direction for these materials, ensuring they aligned with the brand’s visual identity while adhering to regulatory compliance requirements.

Throughout this project, I applied a combination of print design and digital design strategies to create impactful multichannel campaigns that effectively communicated to both healthcare professionals and consumers. My approach was always rooted in user-centered design, balancing typography, graphic design, and user experience (UX) to ensure clarity and engagement. The final product not only helped in product launches but also reinforced the strength of the brand in the competitive healthcare marketing space.