Mirena

For Mirena, a Bayer IUD brand, I led the concept development and creative direction of sales sheets designed to empower women in making informed decisions about their reproductive health. Each piece was crafted to align with the brand’s visual identity, communicate key product benefits with clarity, and meet stringent regulatory requirements.

Blending print design expertise with a user-centered approach, I balanced typography, layout, and imagery to create materials that engaged both healthcare professionals and consumers. The sales sheets served as impactful tools within a larger multichannel strategy, supporting product launches and reinforcing Mirena’s position in a competitive healthcare market.