Mirena

For Mirena, a Bayer IUD brand, I led the concept development and creative direction of a series of sales sheets aimed at empowering women to take control of their reproductive health. I ensured all materials aligned with the brand’s visual identity while meeting strict regulatory compliance standards.

Combining print and digital design strategies, I applied user-centered principles to balance typography, layout, and imagery for maximum clarity and engagement. These sales sheets played a key role in product launches and helped reinforce Mirena’s competitive presence in the healthcare market.