Mirena

With extensive pharmaceutical design experience, I specialize in creating integrated campaigns that align with both brand strategy and the unique needs of the healthcare sector. One example of my work includes the design of advertising materials and landing pages for Mirena, a Bayer Brand. As part of a comprehensive multichannel marketing strategy, I developed collateral design that communicated key product benefits while maintaining branding consistency across all touchpoints.

In this specific project, I created a timeline ad that serves as both a visual storytelling piece and a strategic tool to engage the target audience. The ad outlines the choices women have when using Mirena, illustrating the significant moments in a woman’s life through relatable milestones. From “Baby Stacy arrives” to “Has Mirena reversed,” each step is designed to showcase the journey and decision-making process in a user-centered way. The timeline was optimized for responsive design across various platforms, ensuring a seamless experience for viewers. As part of the creative direction, I worked to ensure that the content strategy was in line with the overall campaign objectives, driving both awareness and conversions.

Through UX/UI design and campaign optimization, my work aims to enhance user experience and improve engagement, while keeping a focus on both conversion optimization and long-term brand loyalty. The goal is to connect with women at every stage of their journey, fostering a deeper connection to the brand and ultimately empowering them to make informed decisions about their healthcare.
- Ready for Johnathan "