Mirena

With extensive experience in pharmaceutical design, I’ve had the opportunity to craft branding and advertising creatives for prominent healthcare brands, ensuring they resonate with the target audience. For example, I led the design of a multi-channel ad campaign for Mirena, a Bayer brand, specifically targeting doctors to increase product recommendations to patients. My role involved creating a range of digital assets, including landing pages, collateral, and print materials, all aligned with the broader campaign strategy.

As part of these integrated campaigns, I worked closely with the medical marketing team to ensure that the visual identity was both compelling and aligned with regulatory compliance requirements. Additionally, I focused on enhancing audience engagement by developing user-friendly UX/UI designs that facilitated an intuitive experience for healthcare professionals seeking information. Every piece of the campaign, from concept development to the final graphic design, was meticulously crafted to support patient education and ensure effective product promotion.