HSBC Premier

This integrated campaign for HSBC Premier seamlessly combines print, online, and collateral elements to create a cohesive branding experience. The print campaign was thoughtfully crafted with lush photography, engaging typography, and a strong visual identity that aligned with the bank’s premium offering. Through creative direction and concept development, we ensured that each element—whether in print or digital—conveyed a consistent message of luxury and exclusivity.

On the digital front, the campaign extended across responsive platforms, offering a seamless user experience (UX) and user interface (UI) design that was optimized for both desktop and mobile. We worked closely on the layout design and advertising collateral to ensure that the digital assets remained as visually striking as the print materials. Motion graphics were also integrated to enhance storytelling, providing dynamic, engaging content for online users. The project exemplifies our commitment to design innovation, delivering a cohesive and impactful cross-platform campaign.

Categories

  • Concept

  • Art Direction

  • Design

JWT

freelance Senior Art Director