Ergo Impact

Customers receive this postcard as part of the Welcome Kit when they purchase the Ergo Impact standing chair on Amazon. The design is crafted to enhance consumer engagement, reflecting the product's brand identity through a cohesive visual design that aligns with our broader branding strategy. From concept to final output, I led the creative direction, ensuring every element, from typography to layout, was optimized for maximum impact.

The headline was carefully chosen to communicate the product's value proposition clearly while maintaining an approachable tone. My process involved not only designing the physical print collateral but also conducting A/B testing to refine the user response to the design. This holistic approach integrates user experience (UX) principles, ensuring the postcard resonates with the target audience and reinforces the company's commitment to quality and innovation.