Dealmed

I have extensive experience in healthcare design, focusing on creating user-centered solutions that enhance both visual communication and the overall patient-centered experience. One of my recent projects was the design of a trifold brochure for Dealmed, where I played a key role in the concept development, graphic design, and layout design. The project involved creating clear infographics, integrating typography that supports the brand’s identity, and ensuring the print collateral was visually engaging and easy to navigate.

The brochure’s structure is carefully planned with a distinct visual hierarchy to guide the viewer’s attention. The reveal sequence, which includes the cover, first reveal, inside spread, and back, is designed to provide a fluid, intuitive experience. My design process included creating a detailed map to reinforce the brand’s visual identity and the overall user experience (UX). This project also emphasized accessibility, ensuring that all information was easily readable and visually cohesive across both digital and print mediums.

Displayed in the images below, you can see how the project combines my expertise in graphic design, experience design, and interactive design to effectively communicate Dealmed’s services. As part of my creative direction, I ensured that the final design not only adhered to brand guidelines but also resonated with the target audience, enhancing both usability and engagement.