Crestor

This experiential design project for Crestor was a fantastic opportunity to showcase my skills in creating engaging and immersive environments. I focused on developing a compelling brand identity through interactive displays and environmental graphics to make the trade show experience both informative and memorable. Using spatial design techniques, I crafted a space that fostered user engagement and supported seamless wayfinding design to guide visitors through the exhibit.

Throughout the project, I prioritized visual storytelling to communicate the brand’s message effectively, while also experimenting with sustainable materials and lighting design to enhance the overall atmosphere. The design process involved careful concept development and collaborative design, where I worked closely with the client to ensure that the space aligned with their marketing goals. The result was a dynamic, custom installation that drew visitors in and left a lasting impression.