Coty

I have extensive experience designing for beauty and luxury accounts, specializing in branding and visual identity to create compelling, high-end experiences. My work spans across a range of mediums, including packaging design, print design, and digital assets, where I emphasize luxury aesthetics and meticulous typography to elevate each project. A recent example is a display and brochure I designed for Coty perfume, where I led the art direction and creative direction to craft a narrative that resonated with the brand's premium positioning.

In addition to traditional editorial design, I also focus on developing cohesive design strategies that enhance the consumer experience. Through thoughtful concept development and the strategic use of color theory, I ensure that each design not only looks beautiful but also communicates the core values of the brand. My work involves collaborating closely with clients, photographers, and other creative professionals to ensure that every element — from layout design to photography styling — aligns with the brand's vision for a successful product launch.