Cohens Optical

These ads were created for Cohens Optical, with a clear focus on branding and aligning with their visual identity. The target audience is fashionable women, so I incorporated sleek, modern design elements to ensure a highly engaging user experience (UX). The brief also requested the inclusion of coupons, but my approach was to weave them in subtly, ensuring they didn't disrupt the overall creative strategy.

In developing the concept, I balanced art direction with typography that resonates with the brand's elegant yet accessible feel. The creative direction aimed to elevate the message through social media ads, while maintaining a consistent look across all marketing collateral. We also conducted A/B testing to assess the most effective design for maximizing conversion rates and ensuring the content strategy was aligned with customer expectations.