Chubb Mail Package

This Direct Mail Package was designed for Chubb Insurance with the goal of educating homeowners on effective strategies to prevent water damage. Through a combination of creative direction and print design, I developed a comprehensive suite of marketing materials that convey critical information in a visually engaging manner. The design process emphasized a clear visual identity and strong typography, ensuring the message was both informative and aesthetically compelling. In crafting the layout, I considered user experience (UX) principles to optimize readability and facilitate easy navigation through the content. The package was tailored to Chubb's target audience, ensuring that the concept development addressed their needs while maintaining a consistent brand voice. The direct mail campaign also included interactive elements, enhancing engagement and encouraging direct response marketing. Throughout, I maintained a strong focus on visual hierarchy, guiding the reader through the key steps of water damage prevention with clarity and precision.