Celebrex

These are ads I designed for Celebrex, where I applied a strategic mix of user experience (UX) and user interface (UI) principles to enhance the brand’s visual communication. The project required a deep understanding of branding to ensure that each ad effectively conveyed Celebrex's identity, while also being responsive across multiple digital platforms. I focused on creating cohesive layout designs that optimized typography for readability and brand consistency.

In addition to traditional graphic design elements, I incorporated motion graphics to bring the ads to life, ensuring a seamless and engaging interaction with the audience. I utilized Adobe Creative Suite tools to craft visually compelling assets while adhering to a well-defined design system. By integrating color theory and interactive design techniques, I developed marketing collateral that was not only aesthetically pleasing but also aligned with Celebrex's overall digital marketing strategy. These ads were part of a larger effort to elevate the brand’s presence, combining concept development, prototyping, and targeted web design elements to drive impact.

Categories

  • Concept

  • Art Direction

  • Graphic Design

Katz Eye Creative

freelance Senior Art Director