Carver Bank

For my work with Carver Bank, I was responsible for developing a comprehensive branding package that included various marketing collateral and print materials. The project involved creating a cohesive visual identity that spanned across posters, an advertising campaign, and key digital assets. My role entailed applying thoughtful typography and layout design principles to ensure consistency and impact across all touchpoints.

I worked closely with the client to understand their vision and marketing strategy, ensuring the design choices aligned with Carver Bank’s brand values. From initial concept development through to execution, I led the creative direction of the project, incorporating detailed art direction and advanced retouching techniques. This process involved a deep understanding of color theory and its application to produce a visually engaging and professional look across both digital and print platforms. Ultimately, this work helped to elevate the bank’s branding presence in a competitive market.