One-Sheet

I created the branding and visual identity for this brand, ensuring consistency across all touchpoints. This included the design of a custom logo that reflects the brand's core values. I also developed a comprehensive color palette and typography system, which serve as the foundation for all future branding materials. As part of my creative direction, I designed both the light and dark versions of the one-sheet to accommodate different usage scenarios, ensuring versatility across digital and print mediums.

In addition to the one-sheet, I designed the business cards, aligning them with the brand's overall visual design and maintaining cohesion with the brand guidelines. The design process also involved meticulous layout and composition to ensure clarity and aesthetic appeal, all while keeping the end-user experience in mind. From print design to digital design, my goal was to deliver impactful marketing collateral that resonates with the target audience and enhances the brand's presence in the market.