Afluencer Trade Show

I had the opportunity to lead the creative direction for an innovative kiosk designed for a major Trade Show in Las Vegas. This project was a perfect example of combining brand identity with experiential marketing to create an immersive environment that engaged consumers in a meaningful way. Working closely with the team, I spearheaded concept development and user experience (UX) design, ensuring that the interactive design elements seamlessly aligned with our brand strategy. We focused on enhancing the customer journey by integrating digital experiences and user interface (UI) elements that promoted consumer engagement and showcased our brand’s vision.

In addition to the kiosk itself, I led the marketing activation and cross-channel campaigns, ensuring that the experience was optimized for both physical and digital touchpoints. The kiosk was an embodiment of design thinking, with prototyping used to refine its functionality and content strategy tailored to meet the event's goals. The result was an impactful and visually compelling presentation that not only elevated the brand's presence but also delivered measurable outcomes for the event’s success.