Afluencer Trade Show

I had the pleasure of leading the branding and visual identity development for Afluencer, creating a comprehensive marketing collateral package that included business cards, a brochure, and more. For the business cards, I incorporated a striking Pantone metallic silver spot color on the text, giving the design an elevated, professional look. The addition of a satin finish further enhanced the print design, ensuring a tactile experience that aligns with Afluencer’s premium brand positioning.

Throughout the process, I focused on ensuring consistency with the brand guidelines and corporate identity, while balancing typography, color theory, and layout design to create a cohesive and memorable aesthetic. My approach to creative direction helped bring Afluencer’s vision to life, while also aligning with current trends in digital design and user experience (UX) to ensure the branding was adaptable across both print and online platforms.