Adobe

The goal of this direct mail piece was to engage Adobe representatives, encouraging them to schedule an onsite presentation of InDesign, showcasing both the branding potential and design capabilities of Adobe’s software suite. This campaign utilized a carefully crafted layout design that included a gatefold brochure, a wax seal, and invitations featuring a unique cut-out to leave a lasting impression. The design strategy was centered around the principles of visual communication and the seamless integration of typography with the overall creative concept. The response rate was exceptional, achieving a 46% response and securing an Echo Award, recognizing the innovative print collateral and the overall impact of the project.

The schematic design also incorporated several elements to highlight interactive design and user experience (UX), ensuring that the experience was not just visually appealing but also functional. Items such as an Adobe pen and a book on the history of Adobe were chosen to further enhance the identity design of the campaign and reinforce Adobe's position as a leader in the creative industry. As part of the art direction, I worked closely with the creative director to develop a consistent and memorable brand experience across both print and digital design channels, bringing the campaign’s narrative to life and ensuring a cohesive experience for the recipient.