PwC Conference Experience Design

I had the opportunity to work on the design of an expansive, multi-dimensional brand experience for SAP Sapphire, one of the largest experiential events I have worked on. I helped shape an integrated experiential brand activation that extended far beyond a traditional trade show booth. The experience encompassed the primary booth, immersive exhibits, lounges, meeting rooms, lodges, a comprehensive wayfinding and signage system, outdoor environmental graphics, branded machines, and even a pickleball court.

From spatial design and environmental design to large-scale event design and immersive environments, every element was thoughtfully developed to create a cohesive visitor journey and bring the brand to life across a massive event footprint. I designed experiences that balanced brand storytelling, functionality, navigation, and audience engagement, ensuring that each space felt intentional while contributing to the larger SAP Sapphire experience.

The project required integrated experiential design at an extraordinary scale, with countless physical and visual interactions working together as one cohesive brand experience. This was a complex, highly collaborative project that transformed a vast event environment into an engaging, memorable, and fully immersive brand destination.