Presentation

This Pitch Deck I designed for Natalie Karyl was created with a strong emphasis on digital strategy and branding. My role involved crafting the overall visual identity, including the logo, chart graphics, and typography, while ensuring the content and storytelling aligned perfectly with her goals. Throughout the process, I focused on creating an intuitive user experience (UX) that not only conveyed the message clearly but also offered a visually engaging user interface (UI) that would stand out during her pitch to the NFL.

Natalie’s vision required an intricate blend of creative direction and concept development, which made this project particularly exciting. We worked closely in cross-functional collaboration, balancing layout design with interactive elements to ensure the final product was both impactful and easy to navigate. She is one of the most dynamic clients I’ve had the pleasure of working with, and I genuinely enjoyed the process of developing these creative assets alongside her. The end result perfectly encapsulates her vision and demonstrates the power of design thinking in a high-stakes presentation.